Data use and privacy policy

This policy describes how Albaquirky protects and makes use of the information or data you have given us. If you have provided us with data it will only be used in the ways described in this data use and privacy policy.

This policy is updated from time to time. The latest version is always published on this page.  This policy was updated on 19/04/18.

If you have any questions about this policy, please email tanya@albaquirky.com or write to Tanya Paget, Hop Cottage, Malting Lane, Dagnall, Berkhamsted, HP4 1QY

Introduction

Albaquirky is a small creative business,  run by myself, Tanya Paget, as the owner and assisted by a small number of part time freelancers. The freelancers are; a designer who doubles up as my husband and has no role in data handling and a virtual assistant, who works on business to business marketing and PR campaigns and has access to contact data for businesses and individuals within those businesses.

We collect data under the two main strands of business;

  • Physical product sales (private individuals and businesses)

  • Digital design sales (business to business)

We gather and use certain information about individuals and businesses in order to provide products and services and to enable certain functions of this website. We also collect data to better understand how visitors use this website and to present relevant and timely information to them.

What data do we gather and how?

For physical product sales we collect the following information through our order form:

  • Purchaser name

  • Billing address

  • Shipping address

  • Phone number

  • Email address

  • Products ordered

  • Other information relevant to client enquiries, for example details of a bespoke order

For digital design sales we may collect the following information:

  • Purchaser name

  • Company name

  • Company address

  • Phone number

  • Email address

  • Products ordered

  • Basic company info on what markets you trade in, for example paper goods, home decor, accessories etc.

  • Other information relevant to client enquiries

We mainly collect this data through contact forms at trade shows or from direct sales. You have shared your information either directly with Albaquirky or through a representative selling designs by Albaquirky. Our representatives are usually the art collective Finch & Foxglove or the agent Nerida Hansen. We very occasionally collect business representatives contact information and approach them directly if we love the company’s visual style, believe there is a need for new surface designs and think we make a good match. See our section on direct marketing and GDPR compliance through ‘legitimate interest’ below.

For visitors to our website we collect the following information

  • Website usage data

How we use this data?

Collecting this data helps us understand what you are looking for from the company and enables us to deliver improved products and services.

Specifically, we may use data:

  • For our own internal records

  • To improve products and services that we provide

  • To contact you in response to a specific enquiry

  • To contact you regarding a specific purchase

  • To send you promotional postal mailings about products, services, offers and other things we think might be relevant to you.

If and only ever if, you have signed up to one of our email mailing lists we may use your data:

  • To send you promotional emails and updates about products, services, offers and general business info that we think might be relevant to you

Direct marketing - what we do and don’t do

Our ethos is to build up links with genuine interested individuals and businesses. We hate unsolicited spam and don’t ever want our communications to fall into this category. We want our communications to be genuinely relevant, of interest and helpful to you. If you have joined one of our newsletters you can always unsubscribe via the link at the bottom if you no longer want to receive them.

Product sales

If you have bought a physical product from us we use your data to deliver it and that is it. If you want to hear more from us you need to opt in to our newsletter. We never add you automatically to any communication list.

Digital design sales and business to business marketing

If you are an individual working for a company that uses surface design in their products and there is a possible match in terms of visual styles, we want to be able to share our designs with you. We believe that if you are in a role where you need to source new surface design or art on a regular basis, having new art shared with you via a direct email or in a mailing list email is useful and relevant to your role. We also think it is useful to share information about trade shows where Albaquirky is exhibiting, so you can choose to visit and see the work in person. In short; you need new art, we’d like to show you new art!

New art is produced regularly and we aim to share it on a monthly basis with interested individuals. We do this lawfully under the GDPR category of ‘legitimate interest’ for business to business marketing. We respect all individuals’ privacy and data and will immediately cease legitimate interest communication if asked either through an unsubscribe or direct request.

Cookies and how we use them

What is a cookie?

A cookie is a small file placed on your computer’s hard drive. It enables our website to identify your computer as you view different pages on our website.

Cookies enable us to see information like how many people visit the website and what pages they tend to visit.

How we use cookies

We may use cookies to:

  • Analyse web traffic. Aggregated usage data helps us improve the website structure, design, content and functions.

Controlling cookies

You can use your web browser’s cookie settings to determine how our website uses cookies. If you do not want our website to store cookies on your computer or device, you should set your web browser to refuse cookies.  

However, please note that doing this may affect how our website functions.  Some pages and services may become unavailable to you.

Controlling information about you

When you fill in a form or provide your details on our website, you will see one or more tick boxes allowing you to:

  • Opt-in to receive marketing communications from us by email or post.

If you have agreed that we can use your information for marketing purposes, you can change your mind easily, via one of these methods:

  • Unsubscribe via the Mailchimp unsubscribe link at the bottom of our newsletters

  • Email tanya@albaquirky.com

  • Write to us at Tanya Paget, Hop Cottage, Malting Lane, Dagnall, Berkhamsted, HP4 1QY

We never lease, distribute or sell your personal information to third parties unless the law requires us to.

Any personal information we hold about you is stored and processed in line with the Data Protection Act 1998.

Security

We always hold your information securely.

To prevent unauthorised disclosure or access to your information, we have implemented strong physical and electronic safeguards.

We also follow stringent procedures to ensure we work with all personal data in line with the Data Protection Act 1998.

Links from our site

Our website may contain links to other websites.  

Please note that we have no control of websites outside of the www.albaquirky.com domain. If you provide information to a website to which we link, we are not responsible for its protection and privacy.

Always be wary when submitting data to websites. Read the site’s data protection and privacy policies carefully.

 

This data use and privacy policy was written adapting a template provided by https://www.techdonut.co.uk/ a website offering technology advice for small businesses.